Pre-construction & New Development Sales Mastery

Access to data-modeling secrets and negotiation tactics

Success in pre-construction isn’t found in a textbook; it’s passed down through the trenches. In this program, you aren’t just getting a syllabus—you are gaining access to the exact systems, data-modeling secrets, and negotiation tactics used by the pre-construction specialists. We strip away the theory and give you the real-world blueprint that the best in the business use to dominate the Miami skyline, ensuring you transition from an observer to a high-level authority in the new development market.

An elite & unique 1-on-1 coaching program

Master the Miami skyline before the first shovel hits the ground. New Development & Pre-construction Sales Mastery is an elite 1-on-1 coaching program designed to transition residential agents into the high-commission world of luxury developments. Through data-backed research, developer networking, and personalized 30-minute Zoom sprints, you will learn to identify 'Phase 0' opportunities and present them with the authority of a seasoned investment consultant."

Don't leave six-figure commissions on the table

Stop fighting for crumbs in the resale market and start selling the future. If you’ve never closed a pre-construction deal, you are leaving six-figure commissions on the table. This mentoring program gives you the exact blueprint to source projects, analyze the math of appreciation, and build a lead-generation engine that attracts international investors. 12 months. 18 months. 24 months. 24 sessions. 36 sessions. 48 sessions. One dominant career.

Why 2026 is the Year of the Pre-Construction Specialist

The Florida real estate landscape has shifted. While traditional resale inventory fluctuates, the "Skyline Pipeline" remains the most consistent wealth-builder for both investors and the agents who represent them. Yet, most agents remain "Pre-Con Paralyzed"—intimidated by the math, the long lead times, and the developer galleries.

The Knowledge Gap is Your Opportunity

Most agents treat a sales gallery like a museum tour. They walk in, take a brochure, and hope for the best. A Certified Specialist does the opposite. They arrive with a side-by-side analysis of the Price-per-Sq.Ft. relative to the 5-year resale benchmark. They understand the "Time Arbitrage" of a 20-30-50 deposit schedule.

The Pivot to Scale

Success in new development isn't about chasing the next lead; it's about building an authority engine. By mastering the sourcing and marketing of these projects, you stop being a salesperson and start being a market journalist.

Our goal

You will be able to identify, analyze, and market your first pre-construction project to secure your first reservation.

6-Month Roadmap

Overview:

Build your foundation in pre-construction sales and launch your first successful project campaign.

Duration:

24 weeks

Sessions:

24 Weekly 1-on-1 Zoom Sprints (30 mins)

Support:

Weekly resources, checklists, and direct DM access

Price:

$ 997

Tier 1

Starter

Tier 2

Advanced

Tier 3

Expert

9-Month Accelerator

Overview:

Go beyond the basics. The 9-month accelerator sharpens your ability to scale sales, manage multiple developments, and position yourself as a trusted adviser to developers, buyers and investors.

Duration:

36 weeks

Sessions:

36 Weekly 1-on-1 Zoom Sprints (30 mins)

Support:

Weekly resources, checklists, and direct DM access

Price:

$ 1.497

12-Month Mastery Lab

Overview:

FStep into executive-level mastery. The Mastery Lab transforms you into a recognized market authority—leading teams, collaborating directly with developers, and driving sustained success across multiple projects.

Duration:

42 weeks

Sessions:

42 Weekly 1-on-1 Zoom Sprints (30 mins)

Support:

Weekly resources, checklists, and direct DM access

Price:

$ 1.997

Frequently Asked Questions About Pre-construction & New Development Sales Mastery

I’ve never sold a pre-construction unit before. Is this program too advanced for me?

Not at all. This program is specifically built for agents who are either new to the industry or have spent their careers in resales and want to pivot. We start with the absolute basics—how to find projects and how to register at a sales gallery—and build your technical authority over structured sessions. By the end, you won't just be "selling"; you'll be consulting with data.

30-minute sessions feel short. Can we really cover enough in that time?

Think of these as high-intensity sprints, not long-winded lectures. Because we are 1-on-1, there is zero "fluff." We focus on one specific outcome per week—whether that’s running the math on a specific unit or filming your first construction reel. You leave every call with a concrete action item to execute, ensuring your business moves forward every single week.

How do I keep my clients from bypassing me and going straight to the developer?

This is the #1 fear for agents, and it’s exactly what we solve in the first month. I teach you the "Expert Gatekeeper" protocol. When you provide a client with an Alpha Analysis (showing them the math the developer won't show), they stop seeing you as a middleman and start seeing you as their most valuable asset. We also master the "Gallery Registration" process so your commission is protected before the client even sees the model.

Do I need a massive marketing budget to find pre-construction buyers?

No. While we do cover paid scaling in the higher tiers, the Starter Tier focuses on "Organic Authority." I’ll show you how to leverage the pipeline in Florida to create content that costs $0 but attracts high-net-worth investors. We will be teaching you to use your existing database and "Skyline Journalism" on social media to generate your first leads.

When do I actually get paid on a pre-construction deal?

This is a common concern because these projects take years to build. However, in the Florida market, many developers offer staged commission payouts. Typically, you receive % of your commission once the buyer’s 15-day rescission period passes and their initial deposits are cleared. The remaining % is usually paid at "top-off" or closing. During our coaching, I will teach you how to identify projects with the most agent-friendly payment structures to keep your cash flow healthy.

Why do so few Florida agents sell pre-construction?

The reason so few Florida agents sell pre-construction is that most are intimidated by the long legal prospectus, they lack the technical "Alpha Math" to prove ROI to investors, they fear the delayed commission cycle of a 3-year build, and they don't have the "Gallery Protocol" required to navigate developer relationships, leaving a massive, high-commission gap in the market for the few specialists who choose to master the data.